Less Admin, More Revenue: An Online Academy's Digital Transformation Journey
Problem
An accounting academy struggled with an outdated website setup, negatively impacting brand perception and hindering user experience for course bookings.
Manual admin tasks, including payment verification, sending out confirmation emails, invoicing, and certificate issuance, were time-consuming.
Moreover, the existing webinar software added complexity, especially when managing course calendar changes.
These challenges hindered scalability, keeping the average event attendance below 20.
Solution
First, I took note of all departments’ needs in terms of automation and started my research on possible web integrations and solutions, which resulted in a digital transformation roadmap.
The plan involved revamping the course platform into a fully automated e-commerce website. This transformation included the automation of confirmation emails, invoicing, and certificate issuance.
Additionally, a coupon generation system, visitor tracking for cross-channel retargeting campaigns, sales dashboard, and GDPR-compliant customer data transfer to a CRM system were implemented.
Result
The academy successfully overcame its limitations, scaling average event attendance from double to triple digits.
The CRM-stored customer database significantly reduced marketing expenses, shifting the focus from budget-consuming ads to cost-efficient email marketing.
In less than a year, the academy's revenue multiplied, and approximately 80 hours of monthly admin work were automated, fostering efficient scalability and growth.
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