Marketing and communications for B Lab certification
B Lab Certification is a prestigious recognition that demonstrates a company's commitment to meeting the highest social and environmental standards, aligned with the Sustainable Development Goals (SDGs). Achieving B Lab Certification involves a comprehensive assessment of a company's impact on various aspects of business operations, and it requires collaboration from different internal stakeholders and partners – including marketing.
I assist companies undergoing B Lab Certification throughout the whole journey, providing expert marketing and communications support. Here's how I can help.
Be the marketer in your B Team
As you embark on the certification process, it's crucial to establish your B Team, consisting of internal stakeholders responsible for answering the certification questionnaire. Within the B Team, the Marketing & Communications function plays a pivotal role. As your marketer, I can guide you in effectively addressing communication-related questions, ensuring that your commitment to responsible business practices shines through.
B Corp branding
Upon achieving B Lab Certification, leveraging the powerful B Corp branding becomes essential. This branding provides numerous advantages, including increased trust and credibility among stakeholders. By entrusting me with your B Corp co-branding project, you can rest assured that your company adheres to the B Lab’s brand guidelines and has all essential assets ready for further external communications.
B Corp certification launch campaign
Once the certification process is over, it's time to celebrate your success and amplify your message across all channels, internally and externally.
Here are a couple of ideas how we could spread the word.
Internally: preparing a newsletter; organising an internal event; incorporating B Corp values into recruitment ads, employee onboarding and training programs.
Externally: securing relevant press coverage; organising a launch event; running an inspirational social media campaign about your B Corp journey (targeting relevant stakeholders); revamping your website with an updated mission and vision statements; publishing a series of captivating blog posts; co-branding client proposals… and more!
