Riding the PR Wave: a UK Climate Tech's Ascent to Thought Leadership

Problem

My client, a promising UK climate tech company, faced a common challenge in its early growth stage: the need for increased brand awareness, establishing thought leadership, and improving SEO rankings. With a limited budget, traditional marketing strategies were proving to be insufficient for their unique position in the market.

Solution

To address these challenges, I collaborated closely with the tech and sales teams to develop a comprehensive PR strategy. The strategy focused on leveraging various digital PR platforms and partnering with green media, employing a mix of reactive, newsjacking, and other targeted tactics to maximise impact.

With a keen understanding of the climate tech landscape, I identified key industry developments and trends to align our outreach efforts. This involved crafting compelling narratives and pitches that would resonate with the media and potential customers alike. The goal was to create a buzz around the company and position it as a thought leader in the climate tech space.

Result

The implemented PR strategy yielded impressive results. Despite having a limited budget, we secured a substantial amount of media coverage in both regional and international environmental publications. The equivalent cost of sponsored articles on these platforms would have exceeded €15,000. This not only provided valuable exposure but also established the company as a go-to source for climate tech insights.

Beyond increased awareness, the PR efforts generated tangible business outcomes. We received an influx of high-quality demo requests, indicating a heightened interest in the company's products and solutions. Moreover, the strategic product pages witnessed a significant boost in SEO rankings, achieving first-page visibility on Google.

Get in touch

If you are looking to elevate your marketing efforts and achieve similar results, I offer tailored PR retainer packages. These packages encompass strategic planning, targeted outreach, and detailed reporting to ensure maximum impact and value for your investment. Let's collaborate to take your brand to new heights in the market.