Scaling Heights: a Swiss Compliance Tech's Digital PR Journey to 1 Million Reads
Problem
A Swiss tech company introduced a cutting-edge product tailored for Anti-Money Laundering (AML) and Know Your Customer (KYC) professionals. Despite the innovation, challenges arose due to restrictions in the crypto advertising landscape, necessitating alternative channels to effectively reach regulatory experts.
Solution
To address these challenges, I conducted comprehensive interviews with industry leaders, including lawyers, IT security experts, and product managers. These interviews aimed to gather first-hand insights, forming the basis for data-driven digital PR campaigns.
Covering topics such as blockchain regulation, investigations into abnormal crypto wallet activities, and newsjacking trends, the campaigns highlighted the software's investigative capabilities and its relevance to professionals monitoring legislation and enforcement in the crypto domain.
Result
The content, enriched with compelling insights into the software's analytical prowess, gained notable visibility in major blockchain and crypto media outlets.
The impact of our largest investigation campaign extended to 35+ media outlets, with the total estimated views surpassing 923,000.
Get in touch
Would you like to explore the potential of digital PR for your own brand? As a freelance PR strategist, I offer consulting services and retainer packages tailored to your unique needs. Let's discuss how we can chart a course for your success in the digital landscape.