Zero to Hero: an Italian Fashion Start-Up's Global Breakthrough through SEO

Problem

A sustainable fashion wholesaler, specialising in off-price Italian luxury brands, has been experiencing hypergrowth. Having achieved leading positions in the Eastern European market, it was eying to expand to EU and global markets – in the most cost-efficient way.

Solution

Since there was an element of market testing, I picked up SEO as the main strategy for reaching global audience and analysing the sentiment, which would help narrow the focus in the future. I crafted a tailored content plan and wrote SEO-optimised articles targeting B2B buyers globally interested in Italian luxury brands.

Covering diverse aspects such as brand sourcing, sustainability, and clothing categories by age, brand, style, and use, the articles showcased the expanding product selection. To boost SEO ranking and brand visibility after publishing, I executed organic content distribution campaigns, e.g., on forums and Q&A platforms with discussion threads related to Italian fashion buying.

Result

The proactive business development strategy, coupled with enhanced brand visibility through SEO and content marketing, propelled the Italian off-price fashion wholesaler into multiple European and APAC destinations.

The wholesaler is now a recognised name in the international off-price fashion market. With 50+ employees, 800+ clients, and 21M+ items sold, it stands as a thought leader in promoting sustainable fashion.

This remarkable growth from a startup environment of less than 10 people – at the time of our collaboration – underscores the success of business acumen marrying cost-efficient digital marketing strategies.

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