Anton Levytskyi

Services » Consulting » Content Marketing Strategy

Ever found yourself caught in the trap of assuming content creation is just about repackaging industry news or churning out generic pieces? It's a common misconception. Many come to me puzzled: why isn't the surge in traffic translating into inquiries? The missing link? A robust strategy.

Crafting content that truly converts demands asking crucial questions: Are insights from sales, product, and other teams integrated to fathom customer motivations and pain points? Do you distinguish between content that educates and content that sells? And how do you cleverly employ channels like retargeting ads or email marketing to guide readers towards conversion? These are the strategic moves that breathe life into content marketing, and it's where my consulting expertise steps in to make a real impact.

How I approach it

In crafting a content strategy, I take a dynamic approach. This involves thorough industry research and direct interviews with key executives to unearth invaluable customer insights. I then dissect competitors' top content, coupling it with SEO tools and keyword research to shape content clusters. These clusters are finely tuned for high-ranking, targeted traffic that leads to conversions.

Experience has shown that precision at this stage dramatically enhances search rankings and drives relevant, potential buyer traffic. Additionally, I implement web analytics and integrations for an automated, performance-driven workflow, quantifying content efforts based on meaningful requests. This data-backed ROI approach ensures that content strategy translates directly into tangible business impact.

What you get

01 ▸ A customised content marketing strategy tailored to your brand.

02 ▸ Detailed audience personas for targeted content creation.

03 ▸ A well-structured content plan and calendar.

04 ▸ SEO optimisation and keyword recommendations for improved visibility.

05 ▸ Effective content distribution and promotion strategies.

06 ▸ Metrics and KPIs to measure the success of your content efforts.

07 ▸ Insight into your competitive position in content marketing.

08 ▸ Tips for optimising content to drive higher conversions.

09 ▸ Fresh and relevant content to keep your audience engaged.

10 ▸ Cost-effective solutions for content creation and distribution.

Why me

Marketing experience

With over 7 years of experience in content marketing, including managerial roles across various industries, I possess a deep understanding of what content strategies work and how to avoid ineffective approaches.

Multi-industry expertise

I have worked with tech, legal, accounting, sustainability, education, fintech, and other sectors - and always curious and eager to learn about other industries!

Passion for results

I have a genuine passion for creating content that makes a difference. Combining creativity with a data-driven approach, I'm committed to delivering content marketing strategies that drive engagement, conversions, and growth.