Anton Levytskyi

Are you a law firm or attorney struggling to make your mark in the competitive legal market? Do you offer exceptional legal services but have limited resources for marketing? You're not alone. Many law practices face this challenge. That's where I come in.

How I approach it

I focus on cost-effective marketing strategies that have proven successful for law firms and attorneys, including:

• Content Marketing & SEO Optimisation for Legal Services: Crafting niche-specific content that showcases your expertise and attracts potential clients searching for specialised legal services.

• Video Marketing for Lawyers: Utilising video content to engage and inform potential clients. Did you know that 85% of consumers are more likely to hire a lawyer after watching a video? Video provides a powerful platform for explaining complex legal concepts, showcasing testimonials, and establishing trust.

• Social Media Marketing: Tailoring social media strategies to the unique needs of your practice. For instance, Facebook works well for B2C practices like divorce law, where we can share informative articles, case studies, and engage with potential clients seeking legal advice during challenging times. LinkedIn, on the other hand, is invaluable for personal brand building, attracting B2B customers in industries such as corporate law, intellectual property, and more.

• Pay-Per-Click Advertising: Implementing targeted PPC campaigns to capture potential clients with immediate legal needs. This intent-based approach ensures that your firm appears prominently when individuals are actively seeking legal assistance. However, it's important to consider local advertising regulations to ensure compliance.

• Webinars and Workshops: Drawing from my experience, I've successfully organised webinars and workshops that attracted over 400 high-profile attendees for professional services customers. This cost-effective approach enables you to engage larger companies, establish your reputation, and generate valuable leads.

• Legal Directories & Rankings: Leveraging platforms like Legal 500 and Chambers and Partners to enhance your firm's credibility and visibility within the legal community. Achieving recognition in these prestigious directories can significantly impact your firm's reputation and client acquisition efforts.

• PR and Thought Leadership: Exploiting opportunities presented by new laws or legal developments to provide expert commentary. This not only establishes your thought leadership but also creates ongoing opportunities for free publicity and strengthens your brand's authority.

• Word of Mouth and Client Success Stories: Relying on client experiences and success stories as a powerful marketing tool. The quality and effectiveness of your services, demonstrated through satisfied clients, can often outweigh price considerations. Personal recommendations are a testament to your firm's credibility and can significantly influence potential clients.

• Industry Events and Expos: Actively participating in industry-specific events and expos to network with potential clients and industry peers. These events provide a platform to showcase your expertise and establish connections with key players in your field.

• Referral Partnerships and Introducer Agreements: Establishing introducer agreements to bring in partners on commission, offering a straightforward and quantifiable return on investment. This channel provides a reliable source of client acquisition, complementing your broader marketing efforts.

By combining these strategies, we'll create a comprehensive marketing approach that aligns with your unique practice areas, target audience, and geographic location. Additionally, regular evaluation and adjustments based on performance metrics will be key to long-term success.

Why choose me

Legal marketing expertise

With years of experience in legal marketing, I bring a wealth of knowledge across multiple practice areas. Having worked with law firms in various specialisations, I understand the unique challenges and opportunities each practice area presents.

Cost-efficiency

I recognise the importance of optimising marketing budgets, especially for law firms of all sizes, including private practices. My approach is rooted in cost-effective solutions that maximise results while minimising expenditure. By focusing on strategies like content marketing, SEO optimisation, and targeted advertising, I ensure that every pound spent delivers measurable returns.

Be Your Own Marketer training

At the conclusion of our partnership, you will not only have a fully operational marketing system but also possess the knowledge and tools to market effectively on your own. Through my exclusive insights and growth-hacking strategies, I equip you to take charge of your firm's marketing efforts, providing you with a sustainable advantage in the competitive legal landscape.